Personal Branding

Creating a client identity is a deeply curated project that reflects why I love being a designer. Below are some of the identity projects I have worked on.

Hello Disco Studio

I collaborated with Allison to create an identity for her personal freelance brand, where she does photography and small video shoots. She sent me a mood board, and we exchanged ideas and landed on this concept. Fixed with an altered typeface annotated with sparkles and a disco ball to tie the whole brand together.

Queens of the Greens

A playful visual identity for a ladies’ golf tournament, bringing together a crown, golf ball, and bold typography with the Cumberland County Education Foundation’s branding. I designed the mark to feel fun and polished while keeping production in mind, creating versions that translate cleanly across embroidered golf towels, screen-printed signage, and digital applications. The final identity included production-ready artwork and color variations tailored to each medium.

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After

AL Painting & Home

I worked with Asher to create an identity for his home improvement business. Linking the paint roller to the L in his initials was a subtle touch that kept it legible at any size or in any format. We also worked closely to create a professional portfolio of his projects to show to potential clients and hirers.

Ella Ewing Photography

I worked hand in hand with Ella to create her logo; it features a sunset and organic water ripple set within a sphere, with an arched title. We created a full brand identity tailored to her interests and shoot locations.